You can ace your content production with the help of this content creation checklist. With the popularity of blogs, videos, and social media, business owners have no choice but to a publisher. It’s an effective way of persuading consumers to purchase your products or hire your services.
Content marketing transformed the way we do business today. 332% of B2B marketers have a detailed content marketing strategy, according to HubSpot and for good reason. Their companies benefit from the efforts of these marketers since 47% of buyers consume 3-5 pieces of content before reaching out to sales reps, as stated in the Demand Gen Report of 2016.
Content marketing has been proven effective that everyone jumped on the bandwagon. This resulted in a decline in content quality. In some endeavors, practice makes perfect. But in the case of content creation, you can get to a point where you ignore the needs of your audience or forget to use analytics.
Be a linchpin to your brand's successful content strategy. Master this content creation checklist.
1. Perform a Content Audit
Finding out your past content highs and lows is a smart way of understanding what works and what doesn’t. This will help you make better decisions in the future.
Using analytics tools such as HubSpot, Google Analytics, Kissmetrics, and Salesforce is an integral part of a content audit. Unfortunately, not all businesses have the budget for these tools. Documenting and sorting basic metrics such as most viewed and most shared in Excel can be of great help too.
When you do this, you can group your content into under performers and high performers. You can then repackage the most popular content. You can, for example, turn a blog post into a video or an infographic. This is called repurposing.
Once you already have an established audit system, you can add more properties like most-used keywords. You can then create new content by merging two popular keywords like “How Virtual Reality is Changing Social Media Marketing.” You can use tools like Wordle, Tagul or WordItOut to find the keywords that most often appear in your most popular posts. This can spark creativity which you need to complete an editorial calendar that drives quality content.
2. Establish a Content Flow
Having an established content publishing schedule lets your readers know when to expect new content from your brand. This increases traffic and read rates. If you don’t have a steady flow of content, your audience might get disappointed when they don’t get fresh content and look elsewhere. The possibility of them consuming old and outdated content is slim compared to the possibility of them leaving you for a competing brand.
Find out how much content you can create without adversely affecting other crucial aspects of your business. Seeing content creation as an inconvenience will hurt your brand’s reputation and ultimately, your revenue. Consumers value quality content so much that they reward whoever provides them by recommending and sharing it with their contacts – signals that Google and other search engines will reward too.
3. Create a Content Calendar
Editorial calendars have been used by traditional publishers. It’s a document that outlines their topics for a specific period. Content creators shouldn’t work without a content calendar. You need to plan your content for the week, for the month or for the whole year. This supports the previously mentioned flow by keeping your staff on schedule to meet your content goals.
Use data from your analytics as a guide for creating your calendars. Avoid what doesn’t work and know how often you should publish fresh content. It’s smart to refer to your calendar as a guide for short- and long-term plans. For example, you can use it to determine what day of the week a content should be published. You can also use your content calendar to tailor your offerings a few weeks or months leading up to a special holiday like Valentine’s Day or New Year.
4. Use a Style Guide
Our content creation checklist is never without a style guide.
Big brands are employing writers with journalism backgrounds in the hopes of a successful content strategy. While it’s not necessary for you to hire only those with stellar work history in the journalism field, having a content calendar and a style guide to adhere to makes a huge difference.
Whether you choose AP Style, Chicago Style or your own style guide, it can make your content look more uniform and consistent. It also makes editing for quality control a walk in the park.
Liked this content creation checklist? You might want to know the 3 rules for creating engaging content.
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