In today's digital age, your website is often the first point of contact with prospective customers. You need to create engaging content that will captivate readers.
Whether you or a hired content writer is responsible for the production of content, following these three rules can help you kick your content up a notch.
Create Engaging Content with These Guidelines in Mind
Keep it fresh and current
To create engaging content for your website, you need to write about the current trends. You will need to equip yourself with relevant and up-to-date information. Google Trends is a great resource for marketers who are looking for topics that matter most to their audiences. It uses real-time data to show you the top trending search topics in your industry.
You may also do your market research using social media. Follow influencers in your field, browse hashtags and geotags relevant to your niche, and interact with users to learn more about your previous, current, and potential clients.
Other sources of trending topics include magazines, newsletters, and blogs. BuzzSumo is a tool that lets you discover tending content. It also allows you to monitor what people are saying about your brand, your competitors, and the keywords you are trying to rank for.
Stick to your brand identity
While staying on trend is important, you also need to make sure you stick to your brand. Just because a certain topic is currently trending it does not mean you have to produce content around it in order to stay on trend.
If your brand's tone is serious and educational, it's not a good idea to suddenly publish an article that leans toward humor. If you sell vegan products, your readers will get confused if you share a high-protein meat recipe.
Hire an Experienced Content Strategist
An experienced content marketing professional doesn't only create engaging content. She also knows how to optimize content for search engines, identify topics that matter, and create relevant content based on your buyer personas and where they are in the buyer's journey.
Hiring a skilled content strategist saves you a lot of time, effort, and money. Because she creates the right kind of content, your website doesn't just get any traffic. It gets the right traffic: your ideal customers, visitors who are more likely to make a purchase.
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