How to Develop Buyer Personas for Your Business

It’s imperative for any type of business to develop buyer personas. A buyer persona is a semi-fictional representation of your ideal customer. It’s created using intensive research and analysis of your existing customers. Instead of blindly targeting a large group of people, buyer personas allow your business to know who your customers really are, their Read more about How to Develop Buyer Personas for Your Business[…]

improve conversion rates

Improve Conversion Rates: 5 Tips on Using Website Images

Improve Conversion Rates Through Visual Content You can improve conversion rates by carefully picking the right images to a skillfully written text. While text-based content is always an important part of every inbound marketing campaign, images can help get your content go viral and your message to stick. Problems occur when everyone in the organization Read more about Improve Conversion Rates: 5 Tips on Using Website Images[…]

School Email Marketing Guide

School Email Marketing Guide: Newsletter Best Practices

School Email Marketing Guide: How to Craft Delightful and Educational Newsletters This school email marketing guide will help you create better newsletters for parents, students, donors, and prospective applicants. We have all received one or two bad emails. Maybe you unsubscribed, maybe you didn’t. But it is very likely you started deleting the next emails Read more about School Email Marketing Guide: Newsletter Best Practices[…]